McDonald’s Japan halts Pokemon card Happy Meal

McDonald’s Japan canceled a Happy Set promotion that included Pokemon cards after resellers created chaos and waste outside stores.

McDonald’s Japan halts Happy Meals with Pokemon cards after reseller rush

Tokyo reports that McDonald’s Japan has canceled a Happy Set promotion that came with Pokemon cards. The campaign ran for a short period and quickly sold out, drawing many shoppers to stores. Footage and posts described lines stretching outside outlets and piles of uneaten food left behind.

The episode highlights a clash between a family oriented brand and a highly active collector culture. When adults drive demand, the impact lands on children and store staff, and raises questions about sustainability. Brands should learn to set clear rules for promotions to avoid crowd surges and waste.

Looking ahead, McDonald’s now faces a test of trust. Limiting purchases and ending online orders are steps that could restore order, but they also risk undercutting the thrill that comes with limited runs. A careful balance is needed to keep the Happy Set aligned with its original goal of sharing simple joy with families.

Highlights

The episode is a reminder that playful campaigns must protect families and communities from unintended consequences.