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Mallorca sees sharp decline in tourist numbers

Capdepera and Soller report significant drops in visitors, raising concerns for local businesses.

July 23, 2025 at 01:29 PM
blur Mallorca hoteliers warn of British market slowdown as hotels and restaurant terraces are "empty" in Soller

Mallorca's key tourist areas experience declines in visitor numbers, raising concerns for the season.

Impending challenges for Mallorca's tourism sector

The Mallorca Hotel Business Federation reports a decline in tourist arrivals, particularly in Capdepera and Soller, both crucial tourist areas. Executive vice-president María José Aguiló confirmed during a briefing that while official figures remain pending, preliminary data suggests a significant fall in visitors, especially from the British market. The federation noted that the Nordic tourist influx is also affected by alarming messages regarding tourism in the area. This drop has led to noticeable empty terraces at local hotels and restaurants, a stark contrast to the usual high demand seen in July. Some businesses are even offering holidays to staff, an unusual practice during peak summer months. Despite these concerns, the federation holds a cautious optimism for the season, predicting it may align with last year’s outcomes once a thorough analysis can be conducted with complete data.

Key Takeaways

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Capdepera and Soller see notable declines in tourist numbers.
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The British market is particularly sluggish this season.
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Local businesses report empty terraces and reduced customer footfall.
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Some establishments are granting staff holidays, indicating low demand.
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The federation projects a conservative optimism for the season ahead.
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Booking trends show a split between advance and last-minute reservations.

"We're seeing two distinct booking patterns emerge: advance reservations and last-minute bookings."

Aguiló reflects on the complexity of anticipating tourism trends amidst changing traveler behaviors.

"While we don't have official statistics yet, information from our various associations indicates that Capdepera... and Soller are experiencing significant drops."

María José Aguiló outlines the current challenges facing Mallorca's key tourist areas.

This downturn in tourist numbers signifies a potential shift in Mallorca's tourism dynamics. With reliance on specific markets like the British and German tourists, the region might be facing increased vulnerability if such trends continue. The unusual practices of staff holidays during peak seasons reflect deeper worries among business owners. Their voices, once confident about thriving in summer, now echo concerns about stagnation. Such changes could alter the competitive landscape of Mallorca, urging businesses to rethink their strategies ahead of what could be a protracted recovery period.

Highlights

  • Mallorca's summer could face a downturn unlike any seen before.
  • In Soller, every empty terrace tells a story of lost visitors.
  • Some local businesses are opting for summer staff holidays.
  • Booking trends suggest a turbulent season ahead.

Concerns over Mallorca's tourism downturn

The declining tourist numbers, particularly from the British market, raise concerns about the possible financial impacts on local businesses. This situation may lead to a wider economic downturn if not managed appropriately.

As Mallorca navigates this uncertain landscape, many will be watching closely to see how businesses adapt.

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