Luminate report shows trends in US music streaming

Recent trends show a rise in Christian music and recession pop despite overall slower streaming growth.

Christian music and recession pop thrive as streaming growth slows

NEW YORK (AP) — Luminate's 2025 Midyear Report reveals important trends in music streaming for the first half of the year. While more music is being streamed globally, the growth rate has decreased. Global audio streams reached 2.5 trillion, but U.S. growth dropped to 4.6%. Notably, Christian music is experiencing a resurgence alongside a nostalgic return of "recession pop." Christian streams are rising, led by artists such as Forrest Frank and Elevation Worship. This genre appeals to a younger, predominantly female audience. Similarly, upbeat pop hits from the 2007-2012 era are gaining traction, indicating a longing for escapism amid current challenges.

The data from Luminate paints a complex picture of the music landscape in 2025. While streaming numbers rise, the slowing growth suggests a potential ceiling in listening habits. The revival of Christian music and the popularity of recession pop reveal cultural trends influenced by today's social climate. This shift could indicate that listeners are searching for comfort and familiarity in uncertain times. Nostalgia plays a crucial role, as many are drawn back to the carefree pop melodies that once dominated during economic hardships.

Highlights

As the music industry adapts, the evolving tastes of consumers will shape future trends.