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London flat sells quickly after extensive staging

A West Hampstead property sold for £625,000 just 10 days post-staging, highlighting the value of enhanced presentation.

August 2, 2025 at 09:36 AM

I struggled to sell my two-bedroom London home for six months until I made one crucial change - the flat was snapped up just 10 days later for the £625,000 asking price

A homeowner transformed her unsold flat to achieve a fast and profitable sale.

Staging leads to quick sale of London flat after six months on the market

A two-bedroom flat in West Hampstead, London, has sold for its £625,000 asking price just ten days after being staged, following six months on the market without offers. Homeowner Kathryn decided to enhance the property’s appeal by working with a staging team, who added vibrant decor elements such as colorful accessories, artwork, and strategically placed furniture. Her original asking price was lowered due to the flat’s condition after years of rental use, but Kathryn's renovations, coupled with the staging, captured buyers' attention almost immediately. After relisting, she received multiple offers, ultimately closing the sale at her initial asking price.

Key Takeaways

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Staging can elevate buyer interest and quickly secure sales.

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Six months without offers highlights risks in untreated properties.

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Strategic decor changes can enhance perceived value.

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Staging can differentiate a property in competitive markets.

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Kathryn's investment in staging proved crucial for selling.

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Buyers prefer move-in-ready homes over fixer-uppers.

"It was like a different flat. It was unbelievable what they did!"

Kathryn highlights the dramatic improvement after staging her property.

"I've seen staging make the difference between a home not selling, and being sold in just days."

Liv Conlon underscores the impact of home staging on the sales process.

"We wouldn't have had that much interest had the flat not been staged."

Kathryn notes how staging made her property stand out in the market.

"When it's empty or decorated too personally, it becomes more difficult for buyers."

Liv Conlon explains buyers' needs in a staging context.

This rapid turnaround illustrates the growing importance of staging in the competitive London real estate market. Staged properties show potential buyers that they can envision living in the space, which is crucial in attracting offers. The fact that Kathryn was able to go from a six-month stagnation to a brisk sale demonstrates how a few strategic changes can significantly impact market performance. As buyers increasingly seek homes that resonate with their lifestyle needs, effective staging becomes essential. This case exemplifies how presenting a home with care can dramatically influence both interest and selling price.

Highlights

Staging is a game changer for property sales.
A well-staged home can attract buyers swiftly.
Buyers need to imagine themselves in the space.
Investment in staging pays off significantly.

Sensitivity around property market changes

The fluctuations in the property market, especially due to recent tax reforms, can create uncertainty for sellers. Kathryn's urge to sell before possible tax increases adds pressure and reflects broader market concerns.

Future sellers may want to consider similar staging strategies to improve their odds in the market.

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real estate home staging property sales interior design London real estate home improvement property economy

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