Lizzo mocks Sydney Sweeney's American Eagle ad

Lizzo joins others in mocking Sydney Sweeney's American Eagle ad after backlash.

Lizzo criticizes Sydney Sweeney's American Eagle campaign

Lizzo has added her voice to the criticism surrounding Sydney Sweeney's latest advertisement for American Eagle. Sweeney, known for her role in Euphoria, has been under scrutiny for the campaign that features the slogan "Sydney Sweeney has great jeans." Critics have pointed out the potential racial implications of the phrase, which plays on the homophone between "jeans" and "genes," suggesting a link to eugenics. In response, Lizzo posted a humorous image on her Instagram account where she is dressed in denim with a caption referencing the controversy, stating "My jeans are black." This echoed the sentiment of other celebrities, like Doja Cat, who also mocked the advert by imitating Sweeney's lines with a comedic twist on TikTok. Some argue that the ad's connection to a new line intended to raise awareness for domestic violence is out of touch. As the public reaction swells, both Sweeney and American Eagle have yet to comment.

This controversy highlights a growing sensitivity around branding and language, especially in advertising. Sweeney's ad, intended to garner attention for American Eagle, instead raised uncomfortable discussions about race and societal perceptions. The criticism from Lizzo and Doja Cat reflects a broader trend where entertainers use humor to critique what they see as problematic narratives. While some dismiss the backlash as overreaching, it suggests a collective demand for companies to engage more thoughtfully with their marketing strategies.

Highlights

This response illustrates the delicate balance brands must maintain in today’s social climate.