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Leaf price update

Nissan sets 2026 Leaf base at $29,990, aiming to lead the affordable EV segment this fall.

August 19, 2025 at 02:29 PM
blur Nissan announces 2026 Leaf pricing, starting at $29,990

The 2026 Leaf aims to be the cheapest new EV on sale this fall.

Nissan Announces 2026 Leaf Pricing Starting at $29,990

Nissan has unveiled the 2026 Leaf, a compact footprint on the outside but more space inside, and a liquid cooled battery. The base Leaf S+ uses a 75 kWh long range battery with a 303 mile range and will start at $29,990 when it goes on sale this fall. This price places the Leaf ahead of most competitors and strengthens its position in a crowded EV field.

Nissan frames the pricing as a core part of the Leaf’s value promise. The company says the Leaf’s price has stayed steady for three generations while adding more style, technology, and driving range. The result is a practical, affordable EV that aims to appeal to a broad set of buyers.

Key Takeaways

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Leaf S+ base price at $29,990
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303 mile range on a 75 kWh battery
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Liquid cooled battery for efficiency
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Leaf priced to be the cheapest new EV
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Three generation price stability emphasized
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Market response will hinge on incentives and availability
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Expect competition to react quickly to this pricing
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Dealers and financing terms will influence final cost
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Impact on brand perception depends on reliability and features

"We've stuck to our mission of engineering EVs that are affordable but packed with value. That's how we've kept the LEAF's price steady over three generations, all while giving owners more style, more technology, more features and a vastly improved driving range over the original 2011 model."

Vinay Shahani describing pricing strategy

The price move could redefine what consumers expect from EVs, showing that cost and capability can travel together. If the Leaf’s sticker holds, Nissan may pressure rivals to follow suit, especially as battery costs stay volatile and incentives fluctuate. Yet the financial math remains delicate; margins depend on battery pricing, supplier terms, and strong demand.

Beyond dollars, the Leaf’s pricing strategy signals how legacy automakers position themselves in an EV era. If affordability translates into steady sales, others may imitate, further expanding access to electric driving and reshaping competition in the sector.

Highlights

  • Affordable EVs can move the market
  • Value and range go hand in hand
  • A price that invites families to go electric
  • Leaf shows affordability and performance can travel together

Budget and market risk

Pricing the Leaf at $29,990 makes it the cheapest new EV, but margins depend on battery costs and demand. Public reaction and competition could affect sales and incentives.

Fall sales will reveal whether affordability drives broader adoption.

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