Las Vegas tourism dips amid policy headwinds

Tourism in Las Vegas dips this summer as international visitors fall and local leaders cite tariffs and immigration policy.

Las Vegas tourism slides amid tariff and immigration crackdowns

Las Vegas welcomed about 3.1 million visitors in June, an 11% drop from the same month in 2024. International travelers were down around 13%, and hotel occupancy fell about 15%, according to data from the Las Vegas Convention and Visitors Authority. The declines were sharpest from Canada and Mexico, with Air Canada down 33%, WestJet down 31%, and Flair down 62% in June.

Hotel executives say the downturn follows a post pandemic rebound and that sports betting and certain segments still perform well. Circa Resort and Casino reports fewer international visits but notes ongoing demand from wealthier guests, while it tests cheaper package deals to attract others. Some travelers and agents say politics influences travel plans, while others say prices and heat are the main factors driving decisions.

Policy signals and rising costs appear to be shaping Las Vegas tourism more than a single event. The data show a shift in visitor mix toward higher spending guests while the lower end trims back, suggesting the city may need new incentives to broaden its appeal. The resilience of gaming and events could cushion losses, but the broader market remains vulnerable to political and economic winds.

The bigger question is whether this is a temporary pull or a longer term headwind. If policy rhetoric and tariffs persist, the city may need targeted marketing and affordability measures to attract a broader range of travelers. Balancing budget realities with a strategy to grow diverse markets could determine whether Las Vegas keeps its role as a premier destination.

Highlights

Las Vegas faces a pivotal season where policy signals and market prices will test the city’s ability to attract visitors without sacrificing revenue.