KPop Demon Hunters sing along screenings hit UK cinemas

A Netflix animated hit about Huntr/x screens in UK cinemas with fan sing along events over the bank holiday weekend.

UK cinemas host KPop Demon Hunters sing alongs

UK cinemas will screen KPop Demon Hunters with sing along events on August 23 and 24. The Netflix hit follows Huntr/x, a girl group who use secret identities as demon hunters to protect their fans, and it pits them against the rival Saja Boys, who are secretly demons. The film has become the most popular animated title on Netflix, with more than 3 billion global streams and the official video viewed over 130 million times. The song Golden has reached No 1 on the US Billboard Hot 100 and on the UK singles chart. Tickets for the screenings are on sale across the UK, and Netflix plans similar events in the United States and Canada as well.

Merchandise tied to Huntr/x is selling well on Netflixs site, including T shirts, hoodies and hats. Maggie Kang, the film’s Korean Canadian co director, and her co director Chris Appelhans have said they wanted the music to be really incredible and to speak to K pop fans and fit into the K pop space.

This move shows how streaming success is expanding into cinema for family friendly titles. Screenings linked to a hit show can keep a title alive longer and broaden its audience beyond the home screen. The focus on music helps tie fans to multiple products and experiences, not just the film. At the same time the box office for animated films this summer has been weak, highlighting the fragility of theatrical performance even for popular franchises. The producers name check the K pop angle as a deliberate strategy, signaling a targeted, global approach that blends music, film and merchandise.

The risk is that the strategy becomes over dependent on a single hit and a single marketing channel. If the live events underperform, it could dent confidence in similar cross platform campaigns. Still, the model offers a template for how streaming stars can monetise beyond subscriptions through cinemas, merch and geographic reach.

Highlights

The weekend will reveal if fans stay for the music and the magic.