Kim Kardashian cast as villain in Bratz movie

Kim Kardashian will play the villain in Amazon MGM's Bratz movie.

Kim Kardashian takes on villain role in Bratz movie

Kim Kardashian is set to portray the villain in Amazon MGM's upcoming Bratz movie. The announcement follows a competitive bidding process for the film, aimed at replicating the success of the hit movie Barbie. While the plot details remain under wraps, screenwriters Charlie Polinger and Lucy McKendrick are involved, along with producers from Picturestart and MGA Entertainment. The Bratz brand has sold over 200 million dolls since its 2001 launch and maintains a strong social media presence, although its past cinematic attempts have not fared well. Kardashian, known for her reality show and business ventures, has recently ventured further into scripted entertainment, promising a busy year ahead.

The choice of Kim Kardashian as the villain could signal a shift in how Hollywood views the intersection of celebrity culture and children's entertainment. Given her extensive social media influence, she may attract a younger audience that aligns well with the Bratz brand. However, the previous unsuccessful adaptation raises questions about whether the new film can truly measure up, despite the ongoing trend of transforming popular toys into movies. With the stakes high following the success of Barbie, this project will be closely watched for its ability to capture both nostalgia and contemporary interest.

Highlights

With high expectations and a celebrity star, the film will be a test of both nostalgia and new storytelling.