Karren Brady shows off new look after procedure

Baroness Karren Brady posts a photo after promoting a skin tightening treatment, drawing mixed reactions online.

Karren Brady looks completely unrecognisable after cosmetic tweakment

Karren Brady, 56, shared images on Instagram showing her in a sleeveless white dress, along with a caption promoting Exion skin tightening with radio frequency and targeted ultrasound. The post claims the treatment can boost hyaluronic acid and stimulate collagen and elastin, all without needles, pain, or downtime. A second image offers a glimpse of the procedure being performed on her arm, while the message notes she now plans to wear more sleeved outfits. The post has attracted about 8,000 likes and a flood of comments.

Fans reacted with a mix of praise and surprise. Several commenters complimented her appearance and outfit, while others said she looked different or unrecognisable, with some comparing her to other celebrities. The discussion includes references to Jane Seymour and other famous faces, illustrating how online responses often travel through familiar celebrity tropes. Brady’s caption and the accompanying images blur fashion, beauty marketing, and personal branding in a single post, highlighting how social media can turn a wardrobe update into a promotion for cosmetic procedures.

This episode shows how social media magnifies public figures’ appearance choices, turning a wardrobe update into a marketing moment for cosmetic procedures. It underscores the blur between fashion, wellness, and sponsored content, and it raises questions about the pressure on public figures to manage age and image in a highly visible way. The online response also reveals a split audience: some admire the change while others worry about how beauty standards shape and pressure celebrities.

Highlights

Public figures will continue to face scrutiny over appearance and commercial partnerships in the age of rapid social media feedback.