Justin Bieber announces his album title

Fans spotted billboards in Iceland and Los Angeles with the word 'Swag'.

Justin Bieber reveals teased title for seventh album

Justin Bieber is teasing his long-awaited seventh studio album, apparently titled "Swag," through a series of billboards and social media posts. Fans discovered billboards depicting the singer in Reykjavik, Iceland, and Los Angeles featuring the word "Swag." Additionally, Bieber shared images of what seems to be a tracklist on his official Instagram, listing potential songs such as "All I Can Take," "Walking Away," "Dadz Love," and "Forgiveness." While no release date was confirmed, The Hollywood Reporter suggested the album could be available on streaming services soon. Bieber, known for hits like "Baby" and "Sorry," previously sold the rights to his music catalog for an estimated $200 million.

The buzz around Bieber's new album illustrates the star's significant role in pop culture and music. His strategic use of billboards connects him with fans while fostering curiosity. However, after his recent sale of music rights, many will watch to see how this new project fits into his evolving career and personal narrative. As an artist who reshaped teen pop and maintained relevance across years, expectations are high for this upcoming release.

Highlights

Fans are eager to hear how Bieber's journey reflects in his new music.