Josh Greenstein joins Paramount following Skydance sale

Josh Greenstein, previously of Sony Pictures, will start a new role at Paramount post-merger.

Josh Greenstein joins Paramount as leadership shifts follow sale

Josh Greenstein has been appointed to join Paramount following the company’s sale to Skydance. Details about Greenstein's exact title remain unconfirmed, but sources indicate his responsibilities will extend beyond just motion pictures. Greenstein previously served as president of Sony Motion Picture Group, a position he held since 2014 after being recruited from Paramount. His move comes alongside a reshaping of Paramount's leadership, which includes industry veterans like Cindy Holland and Dana Goldberg. As the merger completes, Skydance’s CEO David Ellison is set to take the helm at Paramount, while significant departures from the existing leadership team indicate a major shift in company strategy. The anticipated changes occur amid an $8 billion merger that was recently approved by the FCC, paving the way for new leadership dynamics at Paramount.

Greenstein's transition to Paramount marks a significant shift in the landscape of film leadership. His extensive experience with blockbuster marketing at Sony, combined with his earlier tenure at Paramount, positions him uniquely to navigate the challenges faced by the newly merged company. As Paramount attempts to regain its footing in an increasingly competitive industry, the impact of Greenstein's marketing strategies could be pivotal. The presence of seasoned leaders like Holland and Goldberg adds depth to a team tasked with revitalization during a critical period of corporate restructuring.

Highlights

The future of Paramount’s film strategy hinges on Greenstein's leadership amid these shifts.