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ITV plans major cuts to Coronation Street and Emmerdale cast

ITV aims to reduce costs by cutting 10 percent of cast members from its major soaps.

July 26, 2025 at 11:01 PM
blur ITV bosses 'plan major Coronation Street and Emmerdale shake-up' as 'one in ten cast members face axe'

ITV moves to cut costs by targeting flagship soaps Coronation Street and Emmerdale.

ITV plans major cuts to Coronation Street and Emmerdale cast

ITV has proposed drastic changes to its popular soaps, Coronation Street and Emmerdale, aiming to cut about 10 percent of their combined casts. This decision is driven by a need to address a £15 million budget cut amid a 44 percent drop in profits, totaling £99 million for the first half of the year. With 84 regulars on Coronation Street and 70 on Emmerdale, the cuts may significantly impact the acting community. In addition to cast reductions, the network plans to revise scripts and shooting schedules to reduce production costs further. Insiders suggest that many long-serving actors are worried about their job security, as the established system of guaranteed episodes may no longer be sustainable.

Key Takeaways

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ITV plans to cut about 10 percent of the cast from its flagship soaps.
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Budget cuts aim to reduce production costs amid declining profits.
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The broadcaster reported a 44 percent drop in profits this year.
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Long-serving cast members are feeling insecure about their jobs.
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Script and episode structure reviews aim to save more money.
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Changes are part of a wider restructuring affecting ITV's daytime scheduling.

"It’s brutal. We’ve known it was on the cards for a while, but they’re really cranking it up now."

A source shares the harsh reality of job cuts affecting the cast.

"Many who have been there for a long time are reliant on their income staying as it is."

Concerns among long-term actors regarding their financial stability.

"The amount of cast has spiralled out of control and focusing on dialogue, not action, could also save money."

An internal perspective on how ITV aims to manage production costs.

"There’s a lot of rage towards This Morning, which everyone feels is constantly favoured despite it being the lame duck of the daytime flock."

An insider's view on tensions within ITV's programming choices.

The proposed cuts at ITV signal broader challenges in the television industry, where traditional revenue models are under pressure. With streaming services continuing to grow, established networks like ITV are forced to rethink their production strategies. This situation highlights a trend of consolidation and cost-cutting across the industry, which could diminish the rich storytelling and character development fans expect from long-running soap operas. The emotional toll on those involved cannot be understated, as job security wanes for many who have devoted years to these shows. Without a strong response to viewer demand for engaging content, ITV risks alienating its audience.

Highlights

  • Actors face uncertainty as ITV plans cuts
  • Viewers may lose beloved characters from ITV shows
  • Financial woes prompt ITV to revamp popular soaps
  • Budget cuts threaten the future of Coronation Street and Emmerdale

Job security concerns arise at ITV

The planned cuts to cast members in popular soaps raise significant concerns about job security for long-serving actors. Many depend on steady income from these shows, as ITV seeks to manage its budget amid declining profits, leading to potential public backlash and criticism.

As ITV navigates financial pressures, the future of its flagship shows hangs in the balance.

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