iPhone 17 Pro likely features bold orange color

Apple's upcoming iPhone 17 lineup shows new colors amid growing anticipation.

iPhone 17 Pro may feature an unexpected bold orange color

As the launch of the iPhone 17 approaches, leaks suggest a fresh color option for the Pro models. Notably, an unexpected bright orange color has emerged in dummy models shared by leaker Sonny Dickson. Traditionally, Apple opts for more muted colors in its Pro lineup, so this vibrant addition raises eyebrows. While previous rumors hinted at this orange being more of a copper tone, the new visuals spotlight its brightness. Other suggested shades for the iPhone 17 Pro include black, white, and dark blue, with some missing the rumored gray option. The iPhone 17 Air models showcase a more standard palette of black, white, gold, and light blue, while the standard iPhone 17 models feature black, white, blue, and a purple that resembles pink. Although dummy models can indicate feasible designs, they do not guarantee the final product's appearance due to variations in lighting and materials.

The introduction of a bright orange color in the iPhone 17 Pro lineup marks a significant departure for Apple, a company known for its sophisticated and understated design philosophy. This bold choice reflects a possible shift in Apple's branding strategy to attract younger consumers seeking more expressive devices. Should Apple embrace this colorful change, it could stimulate broader interest and ultimately influence consumer purchasing trends in an increasingly competitive smartphone market.

Highlights

Apple's final color selection will unfold at the official launch event, expected to attract significant attention globally.