iPhone 17 colors reportedly confirmed

Bloomberg’s Mark Gurman points to orange for iPhone 17 Pro and a light blue shade for iPhone 17 Air, signaling a bold color strategy ahead.

Apple hints orange and light blue colors for iPhone 17

Apple is rumored to offer the iPhone 17 Pro and Pro Max in an orange shade described as copper-like, while the iPhone 17 Air is said to come in a new light blue color. The claims come from Bloomberg’s Mark Gurman in the Power On newsletter. Dummy models reportedly show a palette that also includes black, white, and dark blue, and Apple is expected to move to a part-glass, part aluminum frame for the Pro models.

The iPhone 17 lineup is anticipated to be unveiled later this year with a traditional launch cadence. If the rumors prove correct, pre-orders could begin in mid-September, followed by shipments to stores in late September.

If true, the color choices reveal marketing intent more than a mere aesthetic update. Apple may be using bold hues to differentiate the Pro line from the muted titanium era and to spark renewed consumer interest ahead of the fall season.

Color branding can shape how people see a product. The light blue Air could carve a distinct identity that reduces color overlap with the Pro models, while orange for Pro risks dividing fans and creating a talking point beyond the specs.

Highlights

Color branding may become as important as the hardware itself this fall.