Honest Hayes and Wright shine as ITV and BBC go head-to-head for Euro 2025 final

The Euro 2025 final highlights the growth of women's football and the enthusiasm surrounding it.

Hayes and Wright lead discussion as ITV and BBC clash for Euro 2025 final

In the Euro 2025 final, England faced Spain amidst a thrilling atmosphere that captured the attention of millions. ITV and BBC engaged viewers with distinct styles, enhancing the event's significance. Sarina Wiegman's England team, despite a disjointed performance, attracted a staggering anticipated audience of 46 million. Both networks featured prominent female anchors, Laura Woods for ITV and Gabby Logan for BBC, showcasing the shift towards inclusivity in sports broadcasting. Commentary wove between moments of tension and excitement, with pundits expressing their pride in the progress of women's football while addressing past dismissiveness within the sport.

The coverage of Euro 2025 not only highlights the talent of the players but also reflects a broader cultural shift in sports. With record audiences tuning in, the event signifies the growing legitimacy and acceptance of women's football. As ITV and BBC bring diverse perspectives through their female presenters, this marks a departure from traditional male-dominated narratives. The contrasting styles of the networks also reveal how viewer engagement strategies can shape the public's perception of women's sports. Celebrating the achievements of teams like the Lionesses showcases how far women in football have come, while also reminding audiences of the challenges still faced.

Highlights

The excitement surrounding women's football is reaching new heights, with significant implications for future events.