Hampshire dairy farmer credits Clarkson with boosting farming profile

Jack Emery says diversification is essential in a competitive industry and praises Jeremy Clarkson for offering an honest reflection of British farming.

Hampshire dairy farmer credits Clarkson with boosting farming profile

Jack Emery, a 22-year-old fourth generation dairy farmer at Thistle Ridge Farm in Eastleigh, Hampshire, says diversification is essential in a competitive industry. He and his father are updating operations with new technology and by building stronger relationships within farming.
Emery praises Jeremy Clarkson for giving an honest reflection of British farming, and notes that Clarkson's Farm has brought wider attention to the sector. Clarkson, who runs Diddly Squat Farm in Oxfordshire and stars in the series Clarkson's Farm, has helped the public see the challenges and opportunities facing farmers.

Media voices like Clarkson can widen the audience for farming, but they also shape how people view rural life. The piece shows a simple truth: farms are changing fast with new technology and new ways of working with people. Public interest can steer attention and investment, but it also risks painting an oversimplified picture. Diversification and tech adoption appear as practical paths for farms to stay viable, even as fame from a TV show remains a double edged sword.

Highlights

As farming faces rising costs and changing consumer expectations, the field's stories guide public dialogue.