Greggs and KFC launching new sausage roll collaboration

Greggs and KFC have joined forces to create a unique sausage roll experience for fans.

Greggs and KFC launch new sausage roll collaboration

Greggs and KFC have announced the launch of a sausage roll paired with KFC gravy, marking their first collaboration. This limited-time offering will be available in a sharing bucket containing six sausage rolls alongside a large tub of KFC gravy, priced at £10. The brands based their partnership on the fact that Britons consume over one million Greggs sausage rolls daily and 15,000 litres of KFC gravy yearly. Free samples will be given during a three-day tour starting on August 7 in London, followed by stops in Manchester and Newcastle. Fiona Mills from Greggs and Phoebe Syms from KFC expressed excitement over this innovative partnership, inviting customers to enjoy this new take on their beloved classics. Notably, Greggs recently reported a 14.3% drop in profits, highlighting potential market challenges they face despite this new venture.

This collaboration between Greggs and KFC signifies more than just a culinary mash-up. It represents two beloved British brands attempting to blend their identities at a time when Greggs is grappling with declining profits. The strategic timing of the launch could drive engagement and foot traffic for both companies. While the pairing of sausage rolls and gravy may seem unconventional, it taps into consumer desires for unique and shareable food experiences. This venture could serve as a lifeline for Greggs amidst a challenging market, particularly if it resonates well with younger audiences seeking novelty in their food choices.

Highlights

This collaboration may set a precedent for future brand partnerships in the food industry.