Google tests AI-generated news summaries

Google tests AI-generated news summaries that may impact publishers' traffic.

Google increases control over news with AI summaries

Google has started testing AI-generated summaries in its Discover feed on iOS and Android. This feature combines headlines and AI-written summaries from various news sources, shown along with their logos. Although currently limited to selected stories, the trial reflects a broader trend in how news is consumed. Publishers are concerned about losing website traffic, as AI Overviews could provide answers directly in Google’s interface, reducing clicks to their sites. In light of this, Google has introduced an 'Offerwall' to help publishers earn money, but recent statistics reveal a significant decline in global search traffic.

This move by Google raises significant concerns for news publishers. As AI technology improves, reliance on AI-generated content could alter how audiences consume news, potentially driving traffic away from original sources. The decline in organic traffic reported by publishers illustrates the urgency of adapting to this new landscape. Without effective strategies, many news organizations may struggle to survive as Google operates in a space where it controls user engagement.

Highlights

The growing use of AI in news highlights the urgent need for publishers to adapt to changing digital landscapes.