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Google Pixel ranks fourth in US smartphone sales

Google Pixel now holds the fourth position in the US smartphone market ahead of the Pixel 10 launch.

July 28, 2025 at 03:30 PM

Google Pixel settles into top 4 spot in US market ahead of Pixel 10

Google Pixel's growth continues as it prepares for the Pixel 10 launch.

Google Pixel secures fourth position in US smartphone market ahead of Pixel 10

Recent statistics from Canalys show Google Pixel attaining the fourth spot in the US smartphone market. The report reveals that Google Pixel claimed 3% of the market in Q2 2025, shipping around 800,000 units—a year-over-year rise of 13% from 700,000 in Q2 2024. Now, Google follows behind Motorola, which has a 12% market share with 3.2 million shipments. Apple leads the market with 13.3 million units shipped, though that represents an 11% drop from the previous year. Samsung, meanwhile, has grown by 38%, shipping 8.3 million units. Despite this growth, Google's current figures show a slowdown compared to last year's prominent market share of almost 5%.

Key Takeaways

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Google Pixel holds 3% of the US smartphone market as of Q2 2025.

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The brand has seen a year-over-year growth of 13% in unit shipments.

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Apple remains the market leader despite an 11% decline in shipments.

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Samsung experienced a significant 38% growth during the same period.

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Motorola follows Google with a 12% market share and substantial shipments.

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The competitive landscape is dominated by three major brands, limiting opportunities for smaller players.

"Successful long-term strategies for smartphone vendors in the US require significant scale."

This highlights the difficulty smaller brands face in gaining market share.

"The top three brands currently make up over 90% of shipments."

This statistic underscores the dominance of Apple, Samsung, and Motorola.

Google's position as the fourth largest smartphone vendor reflects a significant achievement, yet the numbers illustrate a cooling trend in its growth. As Apple and Samsung dominate the market, the challenge remains for Google to leverage its upcoming Pixel 10 launch to regain momentum. The smartphone field is notably competitive, with over 90% of market shipments concentrated among the top three brands. For Google, unlocking new sales channels and perhaps learning from vendors like OnePlus may be essential for future success.

Highlights

Google Pixel aims to challenge tech giants with the Pixel 10 launch.
Innovation might fuel Google's next phase in the smartphone race.
Staying relevant in a saturated market is a daunting task for Google.
Can Google emerge stronger in a highly competitive space?

Market competitiveness raises concerns for Google

With the smartphone market dominated by three major brands, Google may struggle to capture more market share. This could lead to financial risks as they invest in new product launches amid tough competition.

As Google prepares for the Pixel 10's launch, the upcoming months will be critical for its market position.

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google pixel smartphones market canalys technology smartphones business

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