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Gertie couple relocates to new Brooklyn venues
Nate Adler and Rachel Jackson are opening Gertie and Trudie’s Tavern in Brooklyn by year's end.

Gertie co-owners announce relocations and new projects in Brooklyn.
Gertie Couple Expands Restaurant Concepts in Brooklyn
After the closure of their Williamsburg brunch spot, Nate Adler and Rachel Jackson, owners of Gertie, revealed plans to relocate their operations and introduce new dining concepts in Brooklyn. Gertie will move to 602 Vanderbilt Avenue in Prospect Heights, taking over the former R&D Foods location by the end of the year. Their new setup will focus on a takeout model, emphasizing bagel production and maintaining popular items from R&D Foods. In addition to Gertie's new location, the couple will open Trudie’s Tavern at 524 Court Street in Carroll Gardens. This address was previously home to Buttermilk Channel for almost two decades, and the menu will feature steak and rotisserie chicken, including unique dishes like matzo crusted fried chicken-and-waffles, prepared by former Gertie chef Mike Cain. Both ventures are part of the couple’s growing hospitality group, RAD.
Key Takeaways
"We were baking and smoking stuff on premise, trying to be this juggernaut of Russ and Daughters and Katz’s in one place."
Nate Adler discusses the goals for Gertie's new bagel production.
"This is a more manageable, downsized layout from Williamsburg, convenient to Gertrude’s."
Adler explains the strategic decision behind the new restaurant setups.
The couple's strategic move to relocate and open new restaurants highlights their adaptability in the competitive New York dining scene. By focusing on well-loved classics like bagels and the innovative twist on brunch offerings, they aim to attract both loyal customers and new clientele. The emphasis on takeout could also align with ongoing trends in the culinary landscape, where convenience remains a priority for diners. This repositioning may set a precedent for how restaurants can thrive amidst shifting consumer behavior, especially in urban settings.
Highlights
- Bagels and fried chicken, a true New York treat.
- Reimagining a classic with modern flair.
- A fresh take on Brooklyn dining is on the horizon.
- Nostalgia meets innovation in new restaurant projects.
Business relocations may face challenges
The restaurant industry is volatile, and new ventures can encounter unexpected difficulties, from management to market reception.
These developments reflect a significant shift in Brooklyn's dining landscape.
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