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Fyre Festival brand sold on eBay

Fyre Festival sold its brand rights for $245,300 after a troubled history.

July 15, 2025 at 05:54 PM

Fyre Festival sold the rights to the troubled brand on eBay for a paltry $245,300.

Fyre Festival brand rights sold for $245K on eBay

Fyre Festival has sold the rights to its brand, including trademarks and social media assets, on eBay for $245,300. The online auction saw 175 bids from 42 bidders. This sale comes after the festival's infamous failure in 2017, where promised luxury experiences turned into chaos, leading to criminal charges against organizer Billy McFarland. Despite the low bidding price, McFarland expressed disappointment, stating it was frustratingly low. He previously attempted to revive the brand, hinting at a second festival, but plans fell through.

Key Takeaways

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The Fyre Festival brand was sold for $245,300 on eBay.

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Billy McFarland expressed disappointment in the low sale price.

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The festival's messy history continues to impact its value.

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Future owners will struggle to revive the damaged brand.

"Damn. This sucks, it’s so low."

Billy McFarland expressed disappointment over the low bidding amount for the brand.

"After two years of rebuilding FYRE, it’s time to pass the torch."

McFarland shared his intention to transfer brand ownership to new management.

The sale of Fyre Festival's brand rights symbolizes a faded dream turned into a cautionary tale. Billy McFarland's earlier ambitions are now shadowed by controversy and public skepticism. This auction price reflects the brand's tarnished reputation, illustrating how even once-promising ventures can quickly spiral into bankruptcy of public trust. As McFarland tries to distance himself from the failures of the past, future owners of the brand face the challenge of rebuilding a reputation that once captivated many.