Florence named best holiday city in Europe

Travel + Leisure honors Florence as Europe's most beloved city, topping charts for views and value.

Florence named Europe's most loved city with stunning views and affordable pizza

Florence has been recognized as the best holiday city in Europe, according to a recent survey by Travel + Leisure. The Italian city earned high praise for its breathtaking scenery, deliciously affordable food, and accessibility for UK travelers. Voters highlighted Florence's artistic treasures, compact size, and rich history, contributing to its impressive overall score of 90.08. Each year, between 10 and 16 million visitors flock to Florence, drawn by its renowned Renaissance art, walkable streets, and budget-friendly offerings like pizza for just £1.30. The city also secured 11th place in the world rankings, surpassing popular destinations such as Seville and Istanbul. With daily flights from the UK starting at £44, reaching Florence has never been easier, making it a prime choice for both cultural and culinary experiences.

The accolade showcasing Florence as Europe's leading city reflects a growing trend in travel where affordability meets cultural richness. As travelers shift their preferences towards destinations offering both scenic beauty and budget-friendly options, Florence stands out not only for its history and art but also for its accessibility. The rise of low-cost flights and the allure of local cuisine at affordable prices position Florence as a go-to destination for many. These factors might signal a shift in how travelers approach European vacations, valuing experiences that combine luxury with practicality.

Highlights

With its blend of charm, history and affordability, Florence is set to remain a top travel destination.