T4K3.news
Exclusive live stream deal announced
Peacock and WWE announce a multi-year exclusive live stream for Saturday Night Main Event with four primetime specials per year.
Peacock secures an exclusive multi-year live stream deal with WWE to air Saturday Night Main Event four primetime specials a year.
Peacock and WWE Strike Exclusive Live Stream Deal for Saturday Night Main Event
Peacock and WWE announced a multi-year partnership that makes Saturday Night Main Event an exclusive live stream on Peacock in primetime, four times annually. The first two live events will be streamed this year, with the December 13 show featuring John Cena in his retirement match. The WWE Network library will stay on Peacock through the end of 2025, while NXT Premium Live Events will be available on Peacock through March 2026. The SmackDown library will remain on Peacock with a 30-day delay, and USA Network will continue to carry SmackDown live on Fridays. The arrangement adds a major live event to Peacock’s lineup while preserving access to WWE’s archives for a limited period. The two sides emphasize continuity of the broader WWE relationship and a long-term collaboration with NBCUniversal.
Key Takeaways
"We're excited to bring Saturday Night's Main Event exclusively to Peacock beginning this fall."
WWE Chief Content Officer Paul Levesque on exclusivity.
"Peacock has had a wonderful relationship with the WWE and we're excited to see it continue far into the future."
Rick Cordella, President, NBC Sports, on the partnership.
"Saturday Night's Main Event is some of the most premium content the WWE produces, including John Cena's upcoming retirement match, and it will be all live and exclusive on Peacock."
Cordella describing the event's premium nature and format.
The deal underscores how streaming platforms increasingly rely on marquee live events to attract and retain subscribers. By placing four main events a year on Peacock in primetime, WWE and NBCUniversal are betting that exclusivity and premium presentation will drive engagement beyond traditional broadcast windows. The structure also separates live event exposure from the WWE Network archive, suggesting a mixed strategy of live spectacle and library access. Still, the arrangement raises questions about costs, subscriber growth, and how future rights will be priced for both sides.
Highlights
- Live moments deserve a home that treats them as events
- Exclusivity turns a match into a television event
- Premium content needs a premium home
- Streaming rights shape the fan experience more than any arena
Investor and budget risk tied to exclusive live streaming
The four annual live events on a single platform raise questions about cost, subscriber growth, and long-term value for WWE and NBCUniversal. Public reaction to Cena's retirement angle and to exclusive streaming rights could affect investor sentiment and brand perceptions.
The right home for live moments is changing fast, and this deal signals where that future is headed.
Enjoyed this? Let your friends know!
Related News
WWE rights move to ESPN and SNME exclusive on Peacock
ESPN launches stand-alone streaming service
Saturday Night's Main Event goes exclusive to Peacock
Netflix extends Archewell deal
ESPN secures NFL and WWE broadcasting rights
WWE Premium Live Events Moving to ESPN Streaming
Paramount and TKO Group strike seven-year UFC deal in the United States
ESPN Fox bundle arrives this fall
