Emily Blunt goes platinum on Prada set

Emily Blunt was spotted with a platinum blond bob on the NYC set of the Prada sequel, signaling a dramatic shift for her character.

Emily Blunt goes platinum for Devil Wears Prada 2 set

New York City showed a striking style turn on Thursday as Emily Blunt appeared on the set of The Devil Wears Prada 2 with a platinum blond bob. The change from her character's signature ginger hair was paired with red lipstick, Dior sunglasses and a Coach striped sweater, creating a bold visual moment amid the production bustle.

On set with Blunt were other returning stars and new faces as filming continued in the city. Hathaway and Streep have joined Blunt, with director David Frankel back to guide the sequel. The project, which centers on Charlton and Miranda Priestly clashing over ad revenue in print media, is being developed with additional cast members including Pauline Chalamet and Simone Ashley, according to IMDB notes about the production.

The platinum makeover is more than a style choice; it signals how the Prada universe is leaning into strong, memorable visuals to keep audiences engaged. In a franchise built on fashion as much as plot, a bold hair color can become a talking point that sustains momentum between installments.

The move also reflects broader industry dynamics. By pairing Blunt with familiar co-stars and a director known for the original film, the project leans into nostalgia while signaling a sharper, more combative tone around media power and advertising. This blend of old and new may help attract both longtime fans and a newer, fashion-savvy audience.

Highlights

The next moves on set will reveal how far the makeover goes in shaping the story.