EA heavily invests in upcoming Battlefield 6

Battlefield 6 is set to be a major project for EA as it evolves into a platform.

EA commits deeply to Battlefield 6

Electronic Arts is heavily investing in Battlefield 6, describing it as more of a platform than just a standalone game. CEO Andrew Wilson shared during an earnings call that the company is more committed to this title than any previous installment. EA has grouped their development teams under the name Battlefield Studios, which includes DICE, Criterion, Motive, and Ripple Effect. Wilson emphasized the marketing strategy, stating they will fully support this title with a significant promotional push. An important multiplayer reveal event is set for July 31, aimed at showcasing the game to the public. The game will include both a single player campaign and multiplayer features, possibly including a battle royale mode.

EA's decision to treat Battlefield 6 as a platform reflects a growing trend in the gaming industry where publishers seek long-term engagement rather than focusing solely on individual game releases. This strategy may allow for a continuous influx of content and updates, which could enhance player loyalty and keep the community active. The involvement of multiple development teams suggests a depth of creativity that could redefine the franchise. However, this level of investment raises expectations that may lead to backlash if the final product does not meet the heightened anticipation.

Highlights

The gaming landscape is changing, and EA seems ready to adapt and lead.