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Drag x Drive devs join Global Jam weekend
Switch Online members can join the Drag x Drive Global Jam demo on August 9 and 10. Developers will play in exhibition matches and a moves video will be released.
Nintendo invites Switch Online members to a weekend demo where the Drag x Drive development team plays in exhibition matches.
Drag x Drive Dev Team Joins Global Jam Weekend
Drag x Drive's Global Jam online demo runs this weekend for Switch Online subscribers. The development team will join players on the court, with members wearing distinct names and outfits to help fans spot them during the matches on August 9 and 10, 2025.
Nintendo of America also released a video showing the team performing advanced moves, while the full game is slated to launch on August 14, 2025 for $19.99 or £16.99. Access to the demo requires an active Switch Online membership and a Switch 2, signaling a push toward newer hardware in the launch strategy.
Key Takeaways
"The dev team will join exhibition matches on August 9 and 10."
Schedule detail from the event.
"This is a bold move to connect players with the people behind the game."
Editorial assessment of the strategy.
"Fans get a rare window into the people who make the game."
Audience impact reflection.
Public demonstrations with developers can humanize a game and boost engagement, but they may exclude players who lack Switch Online or a Switch 2. It tests the line between fan event and marketing push and raises questions about accessibility.
This approach mirrors Nintendo's broader strategy of mixing indie collaborations with live experiences. If the demo delivers meaningful hands on time and stays accessible, it could translate interest into sales, but only if the release remains inclusive and the hype is sustained beyond the weekend.
Highlights
- Developers on the court make the game feel real
- Public demos turn hype into hands on play
- Fans get a front row seat to the work behind the game
Live demos blur the line between maker and player
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