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Devil May Cry franchise sales surge due to Netflix show
The animated series boosts sales, making Devil May Cry 5 Capcom's best-seller in Q1 2025.

Capcom experiences significant sales growth thanks to the new animated series.
Devil May Cry 5 sees major boost from Netflix series
The popularity of the animated Devil May Cry TV show from Netflix has significantly boosted sales for the franchise's latest video game installments. In the first quarter of 2025, from April to June, Devil May Cry 5 emerged as Capcom's top-selling game, moving over 1.7 million units. Including its Special Edition, the game has surpassed 10.5 million copies sold overall. Meanwhile, Devil May Cry 4 Special Edition saw nearly half a million sales, outperforming the more recently launched Monster Hunter Wilds. Capcom reported that this latter title's sales were "soft," with just 477,000 copies sold following its impressive launch of over 10 million units.
Key Takeaways
"Devil May Cry 5 turned out to be Capcom's best-selling game of the quarter."
This underscores the game's unexpected success due to external factors, like the Netflix show.
"Monster Hunter Wilds saw solid initial sales but struggled to maintain momentum."
This illustrates the challenges newer games face against established franchises.
"The intertwining of games and streaming can reshape player engagement."
This reflects a notable trend in how games are marketed and perceived.
The substantial increase in sales for Devil May Cry 5 and its predecessors highlights the impact of cross-media success on the gaming market. A strong tie-in with a popular television series can bring fresh attention and reach new audiences. This trend indicates a potential growth area for game developers, suggesting that partnerships with streaming platforms may be key to revitalizing interest in existing franchises. Alternatively, Monster Hunter Wilds' disappointing sales performance speaks to the difficulties faced by newer titles amid fierce competition from established brands.
Highlights
- A television series can breathe new life into classic games.
- Sales spikes highlight the power of cross-media promotion.
- Older titles can still compete against new releases.
- Sales figures reflect changing trends in gaming.
Financial concerns spotlighted by Monster Hunter Wilds' performance
The soft sales of Monster Hunter Wilds after a strong launch raise questions about its future and Capcom's broader marketing strategies.
The intertwining path of games and television may reshape future marketing strategies for the industry.
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