Dating app engagement peaks ahead of Valentine's Day

Popular dating apps report spikes in user activity leading up to Valentine's Day.

Dating app activity surges ahead of Valentine's Day

With Valentine's Day approaching, dating apps like Hinge, Tinder, Bumble, and OkCupid are experiencing notable spikes in user activity. Hinge reports a 28% increase in "likes" and a 17% rise in matches as users prepare for the holiday. On Tinder, last year's Valentine's Day saw an additional 3.6 million "likes" and 78 million swipes, with a significant percentage of users looking for serious relationships. Bumble users are also more active, with 72% seeking long-term partners. Meanwhile, OKCupid has seen users expressing a desire to settle down after Valentine's Day.

These trends highlight how Valentine's Day has reshaped user behaviors on dating platforms. As the holiday nears, many feel compelled to engage more meaningfully. The surge in activity indicates not only a rise in romantic intentions but also changing dynamics within relationship aspirations. Reflecting on this year's data, it's clear that the quest for love intensifies as singles navigate through societal expectations surrounding February 14.

Highlights

As user behaviors evolve, dating apps will likely adapt to meet new demands.