Dana White announces new UFC ranking system with Meta

Dana White has signed a deal with Mark Zuckerberg to change UFC rankings through Meta's technology.

Dana White partners with Mark Zuckerberg to reform UFC rankings

Dana White, the CEO of UFC, announced a significant partnership with Mark Zuckerberg and Meta to revolutionize the UFC’s ranking system. The announcement came on Wednesday, marking Meta as the UFC's first official fan technology partner. White expressed his frustrations about the current ranking system multiple times in the past. This partnership aims to leverage Meta's social media platforms and technology to enhance fan experiences and update the ranking system that has been in place since 2013. White stated that a new fighter ranking system will be introduced later this year, alongside innovative content capturing methods using Meta's AI-powered technology.

This partnership is a notable shift for UFC, as it attempts to address long-standing issues with its ranking system. By aligning with a tech giant like Meta, the UFC not only improves fan engagement but also enhances its credibility. White’s previous rants highlight the importance of accurate rankings to both fans and fighters, making this reform a potentially groundbreaking move in sports. Moreover, Zuckerberg’s involvement signals a growing interest from the tech industry in sports media, suggesting we may see more collaborations that transform how fans interact with sports.

Highlights

The UFC's partnership with Meta could signal a new era in sports fan engagement.