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Crypto group tied to sex toys stunt at WNBA games
A cryptocurrency marketing push used on court stunts during WNBA games, with a green toy signaling crypto ties.

A provocative on court stunt linked to a cryptocurrency promotion stirs debate over advertising ethics in professional basketball.
Crypto group tied to sex toys stunt at WNBA games
Over the last several days, videos circulated showing sex toys being hurled onto the court during WNBA games, drawing wide attention to fan behavior and game day security. Forbes reported a sudden 300 percent weekly rise in a cryptocurrency's price, but the focus remains on the stunt itself and its origins rather than market moves.
BetOnline brand manager Dave Mason said the second green toy pointed to a coordinated effort by a cryptocurrency community. He traced the incident to a crypto trading group and said the action appeared to be a deliberate advertising push rather than a spontaneous act.
Key Takeaways
"Crypto marketing has found a new arena in sport"
A concise take on the strategy behind the stunt
"This stunt tests where sponsorship ends and influence begins"
Assessing the boundaries between marketing and spectacle
"Fans deserve a clean playing field and clear rules"
Appeal to audience trust and safety
"Advertising ethics must lead the hype"
Call for standards in sponsorship
The incident shows how crypto marketing is moving into mainstream sports, where fans expect on court decorum and clear advertising rules. A push like this tests league standards, sponsor contracts, and the ability of teams to control the message while protecting players and venues.
Beyond the stunt, the episode highlights the volatility of crypto branding and the risk of legal or regulatory pushback if sponsorships damage the sport's reputation. The WNBA's next move will signal whether teams and leagues tolerate edgy marketing or demand tighter guardrails.
Highlights
- Crypto marketing has found a new arena in sport
- This stunt tests where sponsorship ends and influence begins
- Fans deserve a clean playing field and clear rules
- Advertising ethics must lead the hype
Advertising risk and potential backlash around crypto marketing
The on court stunt raises concerns about sponsor eligibility, player safety, and fan trust. It could trigger backlash from viewers and sponsors and invite scrutiny from regulators.
Sports and brands will decide how far marketing can go.
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