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Clubhouse Media Group finalizes deal with Lana Rhoades

Clubhouse Media Group has closed a promotional deal with adult star Lana Rhoades, enhancing its influencer strategy.

June 23, 2022 at 01:13 PM
blur Clubhouse Media Group, Inc. Closes Promo Deal With Lana Rhoades, Adult Entertainment Icon

Influencer-based company Clubhouse Media Group has announced a deal with adult star Lana Rhoades.

Clubhouse Media Group partners with Lana Rhoades for promotional deal

Clubhouse Media Group, Inc. has finalized a promotional deal with Lana Rhoades, a well-known figure in adult entertainment. Announced on June 23, 2022, the deal will support the return of Rhoades' podcast, "3 Girls 1 Kitchen," for a third season. Rhoades has a significant presence on social media, boasting over 16 million followers on Instagram and more than 1 million YouTube subscribers. The partnership highlights CMGR's growing influence in the digital talent space, with executives expressing confidence in ongoing business growth despite market uncertainties.

Key Takeaways

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Clubhouse Media Group expands its promotional strategy with a high-profile deal.
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Lana Rhoades' significant social media following offers a powerful marketing opportunity.
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The adult entertainment industry faces scrutiny, influencing corporate partnerships.
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CMGR aims to maintain growth through innovative collaborations.

"We are thrilled to partner with the amazing team over at Melrose Podcasts to help bring back “3 Girls 1 Kitchen” with Lana Rhoades for a third season."

Milon Mannis, Sales Executive at CMGR, expresses excitement over the partnership.

"The sales team has been working very hard. I’m confident that we can continue to grow the business as we continue on this trajectory."

CEO Amir Ben-Yohanan emphasizes ongoing business growth and the team's efforts.

The partnership between Clubhouse Media Group and Lana Rhoades reflects a trend where traditional entertainment figures collaborate with social media platforms to reach wider audiences. Rhoades represents a lucrative market segment that intertwines mainstream and adult entertainment, allowing CMGR to capitalize on her substantial following. However, as the adult industry remains politically sensitive, this alignment may invite scrutiny regarding CMGR's branding strategies as it navigates through public perceptions.

Highlights

  • This partnership signals new heights for influencer marketing.
  • Rhoades brings a unique audience that could reshape CMGR's future.
  • Navigating adult entertainment requires careful branding strategies.
  • Social media and adult content are now intertwined more than ever.

Potential backlash over adult entertainment partnership

The collaboration with Lana Rhoades may attract criticism due to the sensitive nature of adult entertainment. CMGR must handle public perceptions carefully as it pursues growth through such partnerships.

This deal could redefine how influencer partnerships are viewed in mainstream media.

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