Closure of Xbox Movies & TV store announced

The Xbox Movies & TV app has been discontinued, affecting rentals and purchases.

Microsoft shuts down the Xbox Movies and TV store

Microsoft has closed its Xbox Movies & TV store, where users could previously rent and buy shows or movies. According to a recent update on their support page, users will still have access to their previously purchased content but can no longer acquire new entertainment. The closure means no refunds will be given for past purchases. Users are encouraged to use Movies Anywhere to sync purchases from various storefronts, although this option is limited to customers in the US. Other streaming applications, such as Prime Video and Apple TV, remain unaffected by this change.

The shutdown of the Xbox Movies & TV store signals a significant shift in Microsoft's strategy, moving away from competing directly with established platforms like Apple and Amazon. Although the service allowed integration for users with existing purchases, its closure reflects changing user preferences for broader streaming services rather than standalone purchases. This trend indicates that users are increasingly favoring access over ownership in digital media, which challenges traditional buying formats in the entertainment industry. Microsoft's commitment to other streaming applications suggests it recognizes this shift and is adapting its strategy to remain relevant.

Highlights

This decision may push users toward more flexible streaming options.