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Chipotle offers sweepstakes for free guacamole

Thousands can win a year of free guacamole through Chipotle's new AvoLotto promotion.

July 28, 2025 at 12:33 PM

Chipotle is offering free guacamole for a year to thousands of fans.... here's how to get it

Chipotle is giving thousands of fans a chance to win free guacamole for a year.

Chipotle launches AvoLotto Sweepstakes for guacamole fans

Chipotle is hosting an exciting giveaway called the 'AvoLotto Sweepstakes', allowing fans to potentially enjoy free guacamole for an entire year. The promotion runs from July 28 to July 30 and requires participants to scan real avocados using an AR Lens on Snapchat. Each day, up to 1,000 winners will receive codes to redeem their prize through Chipotle's Rewards program. On National Avocado Day, July 31, all Rewards members can also get a free guacamole topping with their entree purchases. This initiative aims to engage customers while promoting their popular guacamole, which is made fresh daily. Despite recent sales challenges, Chipotle continues its expansion plans, including a new partnership to open locations in Mexico.

Key Takeaways

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Chipotle rewards fans with free guacamole for a year through a Snapchat sweepstake.

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Participants can win by scanning avocados using an AR Lens feature.

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1,000 winners each day can claim free guacamole codes for their Rewards account.

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The promotion coincides with National Avocado Day on July 31.

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Chipotle faces sales challenges but plans to expand its restaurant locations significantly.

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Experts predict ongoing sales declines for Chipotle amid market competition.

"Each year for National Avocado Day, we find new and creative ways for fans to score our hand-mashed guac."

Chris Brandt highlights Chipotle's commitment to customer engagement through inventive offerings.

"We are confident that our responsibly sourced, classically-cooked real food will resonate with guests in Mexico."

Nate Lawson speaks to Chipotle's future expansion into Mexico and the confidence in their product appeal.

The AvoLotto Sweepstakes reflects Chipotle's innovative approach to connect with customers through technology. By integrating Snapchat's AR capabilities, the brand not only makes the promotion fun but also aligns with its fresh marketing strategy. This move demonstrates how restaurants can leverage social media to enhance customer experience. However, it also comes at a time when Chipotle faces looming sales declines, which raises questions about the effectiveness of such promotions in boosting overall performance. Engaging fans in unique ways might mitigate the impact of recent financial difficulties, but it cannot guarantee a turnaround in sales.

Highlights

Winning guac is just a scan away!
Chipotle's freshest way to engage fans is through guac and AR.
Free guacamole? Count me in!
Can Chipotle turn these promotions into solid sales?

Potential Risks for Chipotle

Chipotle's heavy promotional focus comes during a time of declining sales, raising concerns about its effectiveness in improving financial stability. They need to balance marketing strategies with sales performance amidst industry competition.

The success of this sweepstake may be vital for Chipotle's recovery amid financial struggles.

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chipotle guacamole marketing food trends restaurant expansion food business marketing

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