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Browns reveal new alternate brown helmet

The Cleveland Browns have launched a new brown helmet, adding to their unique uniform options.

July 23, 2025 at 05:33 PM

The team introduces a second alternate helmet in a striking brown color.

Cleveland Browns unveil new alternate brown helmet

The Cleveland Browns have launched a new alternate helmet, adding to their unique orange and white options. The brown helmet, introduced as a part of their updated gear, comes with sponsorship from a hygiene product company. While the decision is met with mixed reactions, it emphasizes the team’s distinctive identity and their long-standing tradition.

Key Takeaways

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The new brown helmet is part of the Browns' expanded uniform options.

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The team has had orange and white helmets for years, with this being a new addition.

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Sponsorship from Dude Wipes raises eyebrows and offers a unique marketing angle.

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Team tradition plays a significant role in fan identity and merchandise sales.

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The move is a clever strategy to boost merchandise revenue amidst mixed public reactions.

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Memorable fan experiences are often tied to team colors and gear.

"A brown helmet for a team that proudly wears orange."

This highlights the Browns' playful approach to brand identity.

"The sponsorship from Dude Wipes raises eyebrows."

It shows the creative and sometimes humorous nature of sports marketing today.

The introduction of the brown helmet may seem trivial, but it highlights a larger trend in sports marketing where teams seek unique merchandise to engage fans. This strategy not only sharpens brand identity but also opens doors for unexpected sponsorships. Fans could associate the helmet with their team pride, while critics may invoke humor regarding its name and color.