Bronco tributes revealed

Ford unveils two one-off Bronco tributes created for the brand’s 60th anniversary, offered as concept pieces rather than for sale.

These Special Broncos Look Too Good For Ford To Keep To Itself

Ford marks the Bronco century celebration with two exclusive tributes built on the Bronco and Bronco Sport. Inspired by Michigan's Silver Lake Sand Dunes, they wear Azure Gray paint with orange dune graphics and blue sky accents. They ride on distinctive wheels and include paddleboard racks and light bars to emphasize their outdoor focus.

These builds are described as tributes, not production models, so they will stay with Ford. The company notes a DIY path for buyers who want a similar look, suggesting Ford Performance Parts and a vinyl installer. Ford has used this anniversary to roll out more special editions, including partnerships with alice plus olivia and Moab inspired concepts.

The move fits Ford's broader strategy of honoring heritage while nudging accessory sales. One-offs generate buzz around the Bronco's 60th anniversary and keep the brand in the cultural conversation. Their scarcity can elevate the perceived value of related parts and future limited editions, but it also raises questions about accessibility for everyday buyers. The approach reflects a trend in which automakers blend storytelling with customization as a growth lever.

By offering a DIY replication path through official parts, Ford tests how far fans will go to capture a vibe without committing to a new production model. This mirrors a broader market shift toward consumer-driven personalization, where brands enable bespoke looks while preserving exclusivity. The strategy also positions Ford alongside other recent special editions, showing how heritage and lifestyle marketing remain central to the Bronco.

Highlights

The Bronco story continues to evolve through limited editions and practical ways to recreate the look.