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BrewDog to close several pubs amid industry pressures

BrewDog announced closures of 10 venues, citing economic challenges and internal controversies.

July 24, 2025 at 06:07 AM

BrewDog announces the closure of multiple venues as industry pressures mount.

BrewDog faces downturn amid venue closures

BrewDog, the popular craft beer company, revealed this week that it will close 10 of its pubs, including important sites in London and their flagship location in Aberdeen. The decision follows growing pressures in the hospitality sector, including increasing costs and strict regulations. This move comes on the heels of past controversies involving workplace culture and management practices at BrewDog, which have surfaced in open letters from former employees and investigations. Interestingly, despite these challenges, BrewDog reported a return to profitability for the first time since 2021, with gross revenues reaching £357 million in 2024.

Key Takeaways

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BrewDog is closing 10 pubs, citing rising industry pressures.

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The closures include their Aberdeen flagship and three London sites.

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Controversies about workplace culture have harmed BrewDog's image.

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BrewDog's revenues hit £357 million in 2024, restoring profitability.

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Consumer preferences are shifting back toward traditional pubs.

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BrewDog's brand identity is under scrutiny following leadership changes.

"The decision follows growing pressures in the hospitality sector."

This highlights the challenges BrewDog faces in the current market.

"The closures include their Aberdeen flagship and three London sites."

This indicates a significant reduction in BrewDog's physical presence.

"Consumer preferences are shifting back toward traditional pubs."

This trend contrasts with BrewDog's redefined modern pub experience.

"BrewDog's brand identity is under scrutiny following leadership changes."

This raises questions about the company's future direction.

The recent announcement of pub closures from BrewDog seems to signify a downward trend for a brand that once redefined craft beer. While its earlier appeal was rooted in pushing against mainstream brewing culture, the company's identity now appears strained. The shift back towards traditional pubs may indicate a consumer longing for authenticity and simplicity, values BrewDog now struggles to embody. This raises concerns about the future relevance of the brand, particularly as it scrambles to navigate financial and reputational challenges.

Highlights

BrewDog's brand identity now feels strained and uncool.
Is this the end for BrewDog as we know it?
The shift back to traditional pubs leaves BrewDog in the dust.
BrewDog claims to do things differently, but can they?

BrewDog's troubles present moral and legal concerns

BrewDog's closure of multiple venues has raised alarms among trade unions, which argue the move is not only morally questionable but may also violate labor laws. The backlash stems from broader concerns about workplace culture and management decisions that could affect the brand's reputation and financial stability.

Looking ahead, BrewDog must redefine its market stance to regain relevance.

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