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Brentford reveals innovative away kit for 2025/26 season

Brentford Football Club has launched its new away kit, focusing on sustainability and community ties.

July 25, 2025 at 08:30 AM

Brentford Football Club launched its new away kit for the 2025/26 season, emphasizing its connection to nature and community.

Brentford unveils new away kit highlighting community ties

Brentford Football Club has introduced its away kit for the 2025/26 season, collaborating with Joma Sport S.A. The kit carries forward the theme of community connection, prominently featuring the club's historical association with bees. The new away shirt is brown with gold detailing and showcases the club's bee logo for the first time. This season, players will wear authentic shirts made with innovative fabric technology designed for peak performance. Fans can purchase the kit online and in the newly opened Hive Superstore. As part of a move towards sustainability, replica shirts are made from 100 percent recycled polyester. The launch features promotional material that highlights the unity and spirit of Brentford’s players and supporters, likening them to bees working together in a hive. The cost of the away shirt remains at £65 for adults and £45 for juniors, maintaining affordability amidst rising prices in football. The introduction of this kit comes with a shift in the sponsorship landscape as the club plans to replace current gambling sponsors due to recent league policies.

Key Takeaways

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Brentford's new away kit emphasizes community and nature.

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The design features the club's bee logo and celebrates unity.

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Authentic shirts are engineered for lightweight performance.

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Replica shirts are made from 100 percent recycled materials.

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The adult shirt is priced at £65, maintaining affordability.

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Sponsorship changes may impact the club's financial landscape.

"The new away shirt celebrates our historical connection with the bees."

This statement emphasizes the significance of bees to the club's identity.

"Our goal remains clear: to keep football affordable for everyone."

This quote reflects the club's commitment to maintaining reasonable prices amid financial pressures.

"The buzz of the buff-tailed bumblebee embodies the spirit of Brentford."

By linking the bee's traits to the team, it showcases the club's values.

"We aim to create a unified collective, just like a hive working towards success."

This statement underlines the team's focus on collaboration and community support.

The launch of Brentford's away kit signifies more than just a new design. It reflects the club's ongoing commitment to sustainability and community engagement. By choosing to honor their connection to bees, Brentford not only pays tribute to its heritage but also promotes resilience and teamwork—values that resonate with both players and fans. The constant push for affordability amid economic challenges highlights the club’s awareness of its supporters’ needs. Yet, as sponsorship changes loom, balancing financial stability with community values will present ongoing challenges for the club.

Highlights

This kit is more than a shirt; it's a symbol of our bond with nature.
We are united, just like bees in a hive, working for success.
Sustainability and community are at the heart of our new kit.
Brentford's identity shines through in every stitch of this shirt.

Sponsorship changes raise future concerns

Brentford faces challenges ahead as front-of-shirt gambling partners are set to end, impacting financial stability. This shift in sponsorship could affect the visibility and funding for the club.

Brentford continues to intertwine its identity with sustainability and community spirit in its latest offerings.

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