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Billionaires plan to invest in OnlyFans acquisition

Simon and David Reuben aim to invest in Forest Road Company for purchasing OnlyFans.

August 2, 2025 at 10:04 AM
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The Reuben brothers are reportedly set to invest in the company that may buy OnlyFans.

Billionaires eye OnlyFans acquisition through Forest Road Company

Simon and David Reuben, two of the wealthiest individuals in the UK, are reportedly preparing to invest in Forest Road Company, a Californian firm that may acquire the adult content platform OnlyFans. With a combined wealth exceeding £26 billion, the Reubens have a long history of diversifying their business interests, including investments in real estate and the arts, along with a notable stake in Newcastle United. OnlyFans, which has an estimated market value of around $7 billion, has been considering a sale for months. Rumors of a deal emerged in May, and with recent developments indicating ownership changes, the Reuben brothers could soon control a major share of the platform.

Key Takeaways

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Reuben brothers are poised to invest in Forest Road Company.
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OnlyFans could be valued at around $7 billion.
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The deal may mark a shift in mainstream investment towards adult content platforms.
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The Reubens have historically diversified their investments to minimize risk.
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Their involvement may change the dynamics of the adult content industry.
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Emphasis on ethical investment practices may arise due to this acquisition.

"Simon and David Reuben are preparing to invest in Forest Road Company."

This statement indicates the Reuben brothers' active interest in acquiring OnlyFans through a significant investment.

"Their involvement could change the dynamics of the adult content industry."

This highlights the potential shift in business ethics and strategies within the adult content market.

This potential acquisition highlights the growing interest from mainstream investors in adult content platforms, a sector that has often existed on the fringes of the economy. The Reubens, coming from a diverse business background, may shift OnlyFans' image and influence in the adult content market. This move could indicate a broader trend where once-taboo industries increasingly attract traditional capital, thus reshaping public perceptions and regulatory considerations. For the tech and finance sectors, it raises questions about ethical investment and the responsibilities of investors in sensitive markets.

Highlights

  • Mainstream investors are setting their sights on adult content platforms.
  • The Reuben brothers may redefine the perception of adult content investments.
  • OnlyFans could witness a transformative shift under new ownership.
  • Investors are increasingly drawn to once-taboo markets.

Potential backlash from investing in adult content

The involvement of high-profile investors in the adult content industry may lead to public criticism and ethical concerns. Mainstream capital in sensitive sectors like adult content can provoke public debate about values and responsibility in investment practices.

The outcome of this potential deal could set precedents for future investments in adult content.

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