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Billie Eilish launches Your Turn fragrance
Billie Eilish has released her new fragrance called Your Turn, showcasing a unique design.

Billie Eilish launched her latest fragrance, Your Turn, on Thursday.
Billie Eilish debuts Your Turn fragrance
Billie Eilish released her new fragrance called Your Turn on Thursday, marking her third perfume. Unlike her prior scents that featured a woman's silhouette, this one is designed to resemble a set of dice. Eilish, known for her artistic approach to fragrance packaging, emphasized that her bottles are made to be visually appealing and stand alone as art pieces. The perfume is priced at $90 and includes notes of fresh ginger, velvet peach skin, and sandalwood from Australia.
Key Takeaways
"I really love fragrances with beautiful bottles that can stand independently."
Eilish shares her philosophy on fragrance design, highlighting her artistic vision.
With the launch of Your Turn, Billie Eilish continues to merge her artistic vision with fragrances. The dice design symbolizes chance and unpredictability, reflecting Eilish's unique branding and connection to her audience. This release may attract both fragrance enthusiasts and fans of her music, showcasing her impact beyond the music industry into lifestyle products.
Highlights
- Your Turn is all about beauty and chance.
- Fragrance bottles should be works of art.
- This scent is all about fresh and unique notes.
- Billie Eilish proves she's multi-talented with fragrances.
Potential backlash for pricing
The $90 price tag may raise concerns among fans about affordability and accessibility, especially for younger audiences.
Eilish's continued innovation in fragrance highlights her evolving artistry.
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