Bed Bath & Beyond returns to Nashville

The bankrupt brand is back through a licensing deal, opening Bed Bath & Beyond Home in Nashville with expansion plans through 2026.

Bed Bath & Beyond Returns in Nashville as Bed Bath & Beyond Home

Bed Bath & Beyond opened its first relaunch store in Nashville on Friday under the new name Bed Bath & Beyond Home. The store is operated by The Brand House Collective under a license tied to the former chain's intellectual property after it filed for bankruptcy in 2023. The initial rollout includes six stores planned for the Nashville market and a plan to convert about 75 additional stores across the country by 2026.

The venture comes as the home decor sector faces headwinds from rising interest rates and stiff online competition. The relaunch leans on nostalgia as a customer lure and will honor legacy coupons to attract shoppers, a policy the company says will be honored or a new version will be waiting at the door. The strategy relies on converting existing stores and building a national footprint through licensing rather than restarting a fully new corporate chain.

The revival relies on licensing and a store-conversion model that shifts risk from a bankrupt company to a licensee. Execution will hinge on supply chains, store standards, and customer recall in a crowded market that sees strong competition from Amazon, Walmart, and Wayfair. If the rollout falters, critics may question whether a familiar name can translate into sustainable profits without a traditional corporate backbone.

If the plan works, it could show a new path for distressed brands to leverage IP and licensing as a faster route back to growth, while benefiting licensors and licensees who can scale quickly. The broader question remains whether nostalgia can deliver long term value in a sector where online convenience and fast shipping matter more than ever.

Highlights

The next chapters will test whether a familiar name can adapt to a crowded market.