Appletiser recall update

Sainsbury's has confirmed a recall notice for Appletiser was mistakenly reposted online and has since been removed, with no new safety alert in place.

Food recall cancelled as Appletiser alert made in error

Sainsbury's briefly reposted a recall notice for Appletiser on August 14 after an earlier recall linked to elevated chlorate levels. The January recall targeted six-packs with best-before dates of 30 November and 31 December and production codes 328 GE to 338 GE, which were withdrawn from sale and eligible for a full refund. The episode followed warnings from the European Food Safety Authority about potential health risks from chlorate, especially for infants and children, and a recall that also affected other Coca-Cola brands across the UK and EU.

On August 14, the retailer said the recall notice appeared again by error and has since been removed. There is no current safety concern with Appletiser on sale in Sainsbury's stores, and no new recall has been issued. The earlier caution and the temporary online post illustrate how memory of a safety alert can linger even when the information is corrected.

The incident exposes how quickly online channels can amplify a safety message and how a single mispost can sow confusion about chemical hazards. It highlights the need for robust verification and rapid correction workflows in retail communications. This is not just a minor glitch; it tests consumer trust in safety notices and underscores why official channels and regulator confirmations matter before products are pulled or re-listed.

Highlights

Trust in recalls rests on precision, not haste.