Apple Watch Ultra 3 rumors

Rumors say Ultra 3 will bring a larger display and new silicon to align with the Series 10, addressing a recent gap in flagship branding.

Apple Watch Ultra 3 aims to reclaim the Ultra name

Apple Watch Ultra 3 is widely anticipated within the tech world. The chatter suggests the new model will introduce a larger display that could surpass the Series 10 and a newer chip, possibly the S11 SiP, to close the performance gap that emerged last year when the Series 10 gained features the Ultra did not have. The display spec circulating is 422 by 514, which would mark the largest Apple Watch screen to date, and LTPO3 is expected to enable faster always-on refreshes. Rumors also point to advancements like satellite messaging for emergencies, 5G cellular, and health sensors such as blood pressure detection.

Beyond hardware, insiders say Ultra 3 may mirror several Series line upgrades while preserving exclusive Ultra features like the Action button and siren. If confirmed, the upgrades would signal Apple’s intent to restore the Ultra label as the premium tier in its wearable ecosystem and provide clearer guidance to buyers on which model stands as the best overall choice.

The planned upgrades reflect Apple’s broader strategy of aligning hardware across product lines while preserving distinct branding for premium tiers. Restoring parity with the Series lineup could reduce customer confusion and strengthen the Ultra label as a true flagship. However, the move also raises questions about pricing, timing, and how Apple will position Ultra 3 in a competitive market for high-end wearables.

If the rumors hold, Ultra 3 could reset expectations for top-tier smartwatches and influence how consumers evaluate value for money. Yet delayed availability or a steep price could undercut the branding win and invite criticism about product cadence and perceived aggression in feature pacing.

Highlights

The next steps will reveal whether Apple can turn rumors into a clear, defendable upgrade path for the Ultra line.