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Apple TV Plus Leads with Emmy Nominations

Apple TV Plus' Severance and The Studio achieve record Emmy nominations as production continues.

July 16, 2025 at 01:11 AM

Apple's Matt Cherniss On 'Severance', 'The Studio' & 'Ted Lasso' Return

Matt Cherniss discusses Apple TV Plus' Emmy nominations and what lies ahead for its hit series.

Matt Cherniss Highlights Apple TV Plus Emmy Success and Future Plans

Matt Cherniss, head of development at Apple TV+, shared insights following the announcement of the 2025 Emmy nominations. The platform's drama series, Severance, leads with 27 nominations, while The Studio, a comedy, brings in 23 nominations, setting a record for freshman comedies. Cherniss expressed excitement for the shows and praised the talents involved. Despite challenges from the pandemic and production delays, he remains confident in the audience's strong connection to the series. The budget for Severance’s second season was significant, around $20 million, which Cherniss justifies by emphasizing the show’s unique vision and quality. He also confirmed that both Severance and Ted Lasso are in the pipeline for future seasons, aiming to maintain high standards.

Key Takeaways

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Apple TV+'s Severance leads with 27 Emmy nominations

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The Studio's 23 nominations set records for comedies

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High production costs are justified by creative vision

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Future seasons of Severance and Ted Lasso are actively in development

"It's thrilling and gratifying for the talent to be rewarded."

Cherniss reflects on the success of Apple TV+'s nominated shows at the Emmys.

"We knew it was special and needed resources to succeed."

Cherniss discusses the investment in Severance’s production.

"We're just starting to hit our stride post-pandemic and post-strike."

Cherniss shares his thoughts on Apple TV+'s growth trajectory in the current landscape.

"I think our programming has such hope and aspiration built in."

Cherniss emphasizes the positive ethos behind their series, particularly Pachinko.

The success of Apple TV+ at the Emmys showcases not just a moment of celebration but also a strategic depth in its programming decisions. The substantial budgets allocated to shows like Severance reflect a commitment to quality, enabling them to stand out in a crowded market. As Cherniss notes, the uniqueness of these series fosters a passionate viewer base, which will be essential for competing against established rivals. He suggests that continuing to invest in original storytelling may be the key to both recognition and viewership growth, especially as the industry evolves post-pandemic.

Highlights

Apple TV+ has set the bar high with its Emmy nominations.
We’re still a new service, but we’re moving in the right direction.
Severance is a testament to originality and passion.
Quality storytelling is our main focus, and it shows.

High Budget and Financial Risk in Productions

The substantial budget of shows like Severance raises concerns about financial sustainability and production decisions. The high stakes in investment could lead to backlash if future seasons do not meet audience expectations.

As Apple TV+ continues to grow, its commitment to storytelling remains a cornerstone of its strategy.

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apple tv emmys severance ted lasso the studio entertainment television

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