Apple tests disguised iPhone 17 Pro

New images of a disguised iPhone 17 Pro emerge as Apple prepares for its 2025 launch.

Apple tests iPhone 17 Pro using disguised model in public

A social media user recently posted images of a disguised iPhone 17 Pro, hidden in a thick black case. This case obscured the distinct camera bar of the device, while a security guard attempted to prevent the phone from being photographed. This revelation comes as speculation builds around the announcement of the iPhone 17 series, expected the week of September 8, 2025, as reported by Bloomberg's Mark Gurman. Despite Apple’s efforts to keep new models under wraps, this incident highlights the challenges the company faces in controlling the narrative around its product launches.

The appearance of a disguised iPhone 17 Pro brings to light Apple's ongoing struggle with leaks and public curiosity. While the company invests heavily in managing its brand image, each pre-launch moment seems to create new opportunities for speculation and excitement among consumers. The secrecy not only fuels engagement but raises questions about how well Apple can shield its innovations from public view in an age where information spreads rapidly online.

Highlights

As anticipation builds, Apple will have to find new ways to control the narrative ahead of its launch.