Apple AirPods 4 discounted before Presidents' Day

Apple's AirPods 4 models are available at a discount as Presidents' Day approaches.

Apple offers discounts on new AirPods ahead of Presidents' Day

The new AirPods 4 from Apple are on sale for the first time just ahead of Presidents' Day, with the models available for $99 after a $30 discount. The AirPods 4, which feature an H2 chip and improved design, were released last September, and now offer advanced Bluetooth 5.3 technology for enhanced audio quality and connectivity. Users can enjoy two versions: one with active noise cancellation and another without, both designed for comfort with a better fit. A standout feature is the new Find My speaker in the case, allowing users to locate their lost AirPods. The deal is time-sensitive, potentially expiring as sales progress.

Apple's decision to discount the AirPods 4 reflects a strategic move to boost sales during a competitive shopping weekend. With more consumers looking for affordable tech, Apple taps into both price sensitivity and brand loyalty. The discounts may draw new customers who are curious about Apple products but hesitant due to price. However, given Apple's premium market position, the reduced price may not significantly impact its overall revenue. The company continues to innovate, but it must balance high expectations with competitive pricing for long-term growth.

Highlights

As Apple continues to push its hardware innovations, strategic discounts may entice new buyers.