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Alcohol choices introduced for WSL matchdays

Fans can now enjoy alcohol at Emirates Stadium during selected 2025 WSL matches.

July 24, 2025 at 10:55 AM
blur Alcohol Fan Choice pilot introduced for WSL games

A new initiative allows fans to consume alcohol at selected WSL matches.

Alcohol choices available during WSL matches

The Barclays Women’s Super League has introduced a pilot program allowing clubs, starting with Emirates Stadium, to serve alcohol and non-alcoholic drinks within view of the pitch. This program will begin in the 2025/26 season and will initially be available in designated areas accommodating around 20,000 seats. Current season ticket holders will be informed about the trial and how to navigate the new seating options. The decision comes after a successful trial in the Women’s Championship, aiming to enhance the matchday experience for all supporters, with close monitoring and feedback expected throughout the pilot's duration.

Key Takeaways

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Fans can now enjoy alcohol at WSL matches at Emirates Stadium.
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The pilot launches during the 2025/26 season.
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Alcohol will be available in specific areas for 20,000 seats.
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Current season ticket holders receive updates on the initiative.
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This follows successful trials in the Women’s Championship.
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Feedback from supporters will guide future decisions.

"We will be monitoring the results of the pilot and engaging key supporter groups throughout."

This highlights the club's commitment to safety and fan feedback.

"Our involvement in the pilot comes with the support of our organised supporter groups."

This demonstrates collaboration between the club and its fans to enhance the experience.

This initiative to allow alcohol consumption at WSL games marks a significant shift in policy aimed at enhancing the stadium experience for fans. By creating designated zones, organizers are cautiously testing the waters, addressing potential safety concerns and ensuring a responsible approach. The enthusiastic reception from organized supporter groups indicates broad interest, yet the limited scope of the pilot highlights its experimental nature. Feedback on this trial could potentially reshape future policies across football venues, defining how clubs cater to their fan bases while maintaining security.

Highlights

  • This pilot empowers fans to choose their matchday experience.
  • Supporter engagement is key to the success of this initiative.
  • We are committed to an enjoyable and safe stadium experience.
  • Feedback will shape how we approach future alcohol policies.

Alcohol policy raises potential concerns

This initiative might stir discussions about safety and responsibility during matches. The limited alcohol availability could also lead to scrutiny regarding fan behavior and overall experience in the stadium.

As the trial progresses, the feedback from fans may influence broader policies in sports venues.

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