Alaska Airlines announces new international routes

Alaska Airlines is expanding its international reach out of Seattle with new routes to London and Iceland alongside updated aircraft designs.

Alaska Airlines expands international flights with new routes and aircraft design

Alaska Airlines is expanding its international footprint with the introduction of two long-haul flights from Seattle to London and Reykjavik in 2026. This expansion is part of a broader strategy following its acquisition of Hawaiian Airlines. The airline has also announced a new livery for its Boeing 787 Dreamliner fleet, featuring a design inspired by the aurora borealis, as it prepares for increased international travel demand. The new London route will operate daily, while flights to Iceland will be available during peak summer season, both aimed at enhancing travel options for West Coast passengers.

The expansion represents a significant shift for Alaska Airlines, marking its transition from a primarily domestic carrier to one with considerable international service. The new routes cater to a growing demand for travel to Europe and beyond, and the fresh aircraft design highlights its commitment to a modern, premium experience. This development could stimulate competition among airlines in the Pacific Northwest while offering loyalty members more redemption opportunities. However, the integration with Hawaiian Airlines raises questions about brand identity and service consistency.

Highlights

These changes signify Alaska's ambition to grow in the competitive international market.