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Activision Blizzard accused of using AI in new event art

Activision Blizzard faces backlash for potentially using AI-generated artwork in marketing.

July 27, 2025 at 04:54 PM

Fans are once again accusing Activision Blizzard of using AI-generated art in Diablo Immortal x Hearthstone event marketing materials

The gaming giant is under scrutiny for alleged use of AI in promotional materials.

Activision Blizzard faces accusations of AI-generated art in new marketing campaign

Activision Blizzard is facing criticism for possibly using AI-generated artwork in its marketing for the Diablo Immortal and Hearthstone crossover event. A Reddit user, Ipyreable, highlighted several elements in an image that seem to suggest generative AI involvement, such as a hand blending into a wall and an oddly formed ear. This revelation resonated with the community, earning over 4,400 upvotes. Players are expressing their frustration, especially considering the high costs associated with in-game purchases, such as the $158 cosmetic pet, King Krush. Despite the controversy, Activision Blizzard has not issued any statement addressing these accusations. Additionally, the timing is noteworthy as the company recently laid off thousands of employees, hinting at a shift towards AI tools for future operations.

Key Takeaways

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Activision Blizzard is accused of using AI-generated images in marketing.

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The controversy emerged from a thread on Reddit, gaining significant traction.

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Players expressed anger over high game costs alongside potential AI usage.

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Community backlash may affect consumer loyalty and future sales.

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The potential shift to AI tools raises concerns about creativity in gaming.

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Activision Blizzard has not responded to the accusations.

"If they're not going to pay artists, users are going to grumble."

A player's frustration reflects broader community concerns over artists' compensation.

"The sad reality is that most users won’t notice or care much at all."

This sentiment highlights the challenge of raising awareness about ethical practices in gaming.

"Less grumbling, and more 'stop buying things with real money'."

This comment emphasizes the power of consumer choice in holding companies accountable.

"Easier to get people excited for something new than diminish attachment to the familiar."

This points to challenges companies face when introducing changes in beloved franchises.

These accusations tap into a larger discourse within the gaming community regarding the ethics of using AI in artistic creation. Many players feel betrayed when companies prioritize cost-cutting measures over genuine artistic talent, fearing that this trend could devalue the gaming experience. The backlash towards Activision Blizzard is not just about artwork but embodies broader concerns about the future of creativity in a world increasingly driven by technology. By ignoring these complaints, the company risks alienating its customer base, potentially impacting sales and loyalty in the long run.