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Aberdeen Tall Ships Races drive record sales

Union Square reports unprecedented footfall, surpassing previous records during the Tall Ships event.

July 21, 2025 at 04:58 PM

Aberdeen Tall Ships Races brings economic high tide as Union Square smashes records

The Tall Ships event has led to a surge in visitor numbers and business activity in Aberdeen.

Aberdeen Tall Ships Races boosts local economy as Union Square sets new records

The Tall Ships Races in Aberdeen have led to a significant increase in foot traffic and sales for city center businesses. Union Square shopping center has reported record numbers, surpassing even its launch weekend nearly 20 years ago, with a 37.8 percent increase in overall footfall compared to last year. Adrian Watson from Aberdeen Inspired highlighted the event's tremendous economic impact, noting the uplifting experience for both visitors and local merchants. Businesses like the Douglas Hotel have also seen substantial gains, describing the Tall Ships event as a major success.

Key Takeaways

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Union Square achieved record footfall, exceeding its launch weekend by 5%.

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Total foot traffic increased by 37.8% compared to the previous year.

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Local businesses report significant sales increases during the event.

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Adrian Watson calls the event one of the best for the city since the previous Tall Ships.

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The atmosphere during the Tall Ships event is described as vibrant and festive.

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Long-term economic benefits are anticipated from community engagement efforts.

"The news that records have been broken at Union Square is simply fantastic."

Adrian Watson expresses excitement about the event's success for local businesses.

"There is no doubt the Tall Ships has had a massive impact for us, but right across the city centre."

Gavin Paterson reflects on the positive effects of the event for the Douglas Hotel.

"It will take some time for precise footfall and trading figures to filter through, but there is no question the Tall Ships has achieved the high tide of success we hoped it would bring."

Adrian Watson emphasizes the expected long-term benefits from the event.

The remarkable attendance at the Tall Ships Races underscores the potential of large-scale events to drive local economic growth. As Aberdeen enjoys this wave of success, the importance of community-focused initiatives becomes clear. Cities must recognize the power of engaging experiences to enhance local commerce, especially in recovery from previous downturns. This event not only boosts footfall, but also fosters a sense of community. However, maintaining this momentum post-event will require ongoing support for local businesses and continued engagement with visitors.

Highlights

Local businesses are feeling the Tall Ships magic this weekend.
Record footfall signifies more than just numbers; it's community spirit.
Seeing smiles and spending at local shops signals business revival.
The Tall Ships Races proves the power of community events.

Potential for Economic Vulnerability

While the boost from the Tall Ships Races is promising, reliance on large events may expose local businesses to fluctuations in foot traffic post-event.

The success of the Tall Ships may inspire similar events to energize local economies.

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tall ships aberdeen local economy events business economy events business

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